MILLET MOUNTAIN GROUP
A major player in the mountain and outdoor sports market, Millet Mountain Group is a team of men and women who strive daily to serve three famous French brands – Millet, Eider and Lafuma – and give their customers the best products and service.
Our HQ is in the heart of the French Alps, on the banks of Annecy lake, but we reach much further than our base camp. Our footprint covers France through our network of flagship stores and other outlets, and we are growing on three continents thanks to our stores, distribution affiliates, and manufacturing facilities.
Active in the outdoor industry for more than 60 years, our brands have all broken new ground. Our teams have thus developed real French know-how, which they apply to designing and marketing apparel, footwear and equipment for sports and outdoor activity enthusiasts.
Each of our brands has its own DNA, but they are all guided by the search for innovation, technicality, quality, performance, wellness and eco-friendliness in order to satisfy our consumers. Our teams are actively dedicated to delivering this satisfaction.
«We are an affiliate of the Calida group, a solid Swiss group, which support us in investing in our business and developing it worldwide.»
Our mission is to imagine, design, develop, make and sell apparel, footwear and equipment for mountain and outdoor sports people : from beginners to mountain guides, from fans of the great outdoors to active urban dwellers – in fact, all lovers of nature, discovery and travel.
Under our three brands, Millet Mountain Group makes products suited to each of these activities.